Pure White Sherwin-Williams · SW 7005 LRV 84
Pure White review: Sherwin-Williams SW 7005
crisp white, minimal undertone.
The crispest of Sherwin-Williams' main whites, and the default trim/ceiling color on kitchens going for a brighter, slightly cooler look than Alabaster or Greek Villa.
Pure White in real light
Same sample board, four compass directions: this is the standardized shot list every color on this site gets, so you can compare across colors and not just across one photographer's living room. Photos for this color are still being shot; the notes below are what to expect from the color's undertone.
North light North light is even and indirect, showing Pure White close to its swatch value without much shift.
East light Morning east light is warm and golden, so Pure White looks brightest and warmest early in the day, then cools and flattens by afternoon as the light moves west.
South light South light is bright and warm most of the day, which can soften Pure White's cooler undertone without erasing it.
West light Afternoon west light is warm and can run intense right at sunset, then goes flat and cool in the morning before the sun reaches that side of the house.
What to pair Pure White with
- Black trim or doors for a crisp modern contrast
- Natural wood flooring to soften an otherwise cool palette
Closest match in other brands
Ranked by Delta-E (perceptual color distance) between Pure White and every color from other brands on this site: nearest first.